In this day and age you won't get far trading on your given name, which explains why Sam Knowles goes by Karma Kid - catchy, right? Hailing from Derbyshire, the electronic dance music record producer and DJ has been releasing music since 2012, with singles including Entity Relationship Diagram and Delight in Delaware, but it's only now that he's starting to get recognition from the industry.

Recently announcing a new group after teaming up with Jake Norman and Ryan Ashley, the first EP to emerge from trio Shy Luv hits the market in June. With several appearances lined up this summer for Kid which include Croatia Rocks and Amsterdam Open Air, it seems opting to defer university to concentrate on his music career is paying off.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.